Knowing what a startup does also makes the ‘how’ and ‘why’ easier to put into context. I start to lose internet with stretched out discovery processes of long backstories. A handful of founders can pull off background stories well, but it’s a harder approach.
Thank you so much for saying this so elegantly Thomas!
Let's collaborate. tutorjacknetwork@gmail.com please.
such a great article and perfect for my presales colleagues
Let's collaborate. tutorjacknetwork@gmail.com please.
Knowing what a startup does also makes the ‘how’ and ‘why’ easier to put into context. I start to lose internet with stretched out discovery processes of long backstories. A handful of founders can pull off background stories well, but it’s a harder approach.
This is why the amuse bouche construct is useful. Think of it as a single slide, or 10 second demo that captures the essence of what your business is.